Customer relationship management (CRM) is quite a broad concept because it encompasses so much. It can also get confusing because the term is used to describe different things, like: – customer management strategies – a business function – customer management systems […]
Customer Engagement
2 posts
Here’s a look into the positive effects of Customer Relationship Management on an organisation’s sales and marketing. We are all familiar with the phrase “the customer is always right.” You might also know, “customer is king,” which is more commonly heard within business spaces. These statements exist to serve as […]