B2B buyers have evolved to be more like B2C shoppers. More businesses want B2B retailers to offer personalized experiences similar to B2C experiences. Essentially, B2B customers expect service and solution providers to help them make the best decisions for their business. To do this, B2B customers expect you to understand […]
CRM
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B2B Challenges Online sales are increasing daily around the world, in spite of the recent global pandemics and disruptions. This growth is not limited to business-to-consumer (B2C) sales, but also business-to-business (B2B) brands. With more businesses opting to restock and purchase products online, similarly more B2B retailers need to invest […]
Who wants to learn some revenue increasing stats that can be helpful for your business? Companies with strong omnichannel strategies experience a 9.5% increase in annual revenue, (Aberdeen Group) Retailers who only sell on one channel miss out on as much as 30% in sales Having 3 or more channels […]
In the world of sales, we come across many sales reps looking to decrease their sales admin and create more selling opportunities, just like Gift. Gift is a sales professional who handles sales for a B2C company. Whenever Gift engages with a customer, she needs two things that can help […]
CRM Platform Having a great CRM in place helps an organisation’s customer engagement strategy. Its level of engagement is excellent, and so are the customer experiences it produces from multiple touchpoints. Customer engagement is about building strong and long-term relationships between the business and the customers. To nurture this relationship, […]
Customer relationship management (CRM) is quite a broad concept because it encompasses so much. It can also get confusing because the term is used to describe different things, like: – customer management strategies – a business function – customer management systems […]
Once upon a time in the age of old, customers could only shop and engage with businesses by physically going to their store. Today, customers can shop, enquire, and engage with brands online. It’s easy for customers to reach businesses through social media platforms, but most prefer doing it through […]
CRM (Customer Relationship Management) is a strategic tool used to improve business performance through better management of customer interaction. Implementing quality CRM in the modern age entails using software that gathers data, while also automating and integrating business activities. This can be challenging to do without the use of experts, […]