Most apps have the ability to automatically send you notifications when something happens. For instance, when your app purchase has been shipped. These notifications are Web Hooks, which are HTTP requests that are triggered in one system and then communicated to another system. In simpler terms, Web Hooks communicate between business solutions so you can execute complex campaigns.
SAP Emarsys allows you to use Web Hooks without the need to configure it technically. This is perfect for marketers who want to roll out multi-channel campaigns but lack the technical skills and know-how they need to make different solutions send information between each other. For example, if you want to synchronise consent management between multiple platforms, you can use SAP Emarsys’ Web Hooks.
Effective marketing needs to convert people and bare results that reflect positively on the business’s revenues. Use the top three marketing features to boost your marketing department’s operations. With SAP Emarsys Customer Engagement Platform, you can have them all and more with just one solution. Book a demo with us to see how it operates and we’ll equip you with everything your marketing team desires.