Accelerate revenue growth via omnichannel engagement

Who wants to learn some revenue increasing stats that can be helpful for your business?

  • Companies with strong omnichannel strategies experience a 9.5% increase in annual revenue, (Aberdeen Group)
  • Retailers who only sell on one channel miss out on as much as 30% in sales
  • Having 3 or more channels increases your order rate by 494% (Omnisend)

Ok, these statistics may seem more like omnichannel business stats than stats on increasing revenues, but that is because they are both closely related. In today’s world, we are always in more than one place at a time, and businesses need to reach us wherever we are. No, we are not referring to time travelling or cloning to be in multiple places at the same time. We are talking about communication channels and how most consumers are active, and even live, on numerous channels at the same time. This includes channels such as phone calls, SMSs, emails, and social media platforms. more skewed towards

For a business to increase its revenues, it needs to reach more customers through impactful experiences that inspire them to convert their engagement into sales. The best way to do that is to go omnichannel and become present on the top channels your target audience uses.

Everything omnichannel strategies improve

So, as we know, omnichannel refers to a multichannel approach for delivering customer experiences. This is not limited to sales. You can also choose to use an omnichannel strategy for your marketing, customer service, and communications. Regardless of where you apply omnichannel practices, you increase your chances of:

  • Boosting customer loyalty and retention
  • Increasing repeat purchases
  • Brand becomes more memorable to customers
  • Driving more traffic and sales
  • Increasing your turnover rate
  • Better client satisfaction rate

Access to larger markets

Types of omnichannel solutions

An omnichannel strategy can be applied across the board throughout your business. The most well-known areas to use multiple channels in a company is in the areas of marketing, customer service, and of course, sales. 

1. Omnichannel marketing:

To seamlessly engage with your customers, you need to keep track of their customer profile and their engagement history. Personalised marketing and experiences connect with customers better than generic messaging. This includes personalising where and how you reach your customers. By using omnichannel marketing, you can engage with customers using their preferred channels, as well as make use of its AI and data-driven technology to create a better experience.

Solution option: SAP Emarsys Customer Engagement Platform

2. Omnichannel customer service:

Customer interactions can come from anywhere and when a customer engages, they expect a business to respond accordingly and in a timely fashion. To create a better experience customer service experience, ensure your business is always accessible on most channels. By using an omnichannel solution to handle customer service, you get an integrated view of all your customer data and interactions. This allows you to respond accurately and in time. Not to mention, many omnichannel solutions come with configurable chatbots that allow customers to engage with you anytime.

Solution option: Genesys Contact Centre; Sinch Contact Centre

Contact Centre Solutions

3. Omnichannel selling:

Through integration, you can ensure your customers can purchase your products through different channels. Nowadays, more platforms are making provision for eCommerce sales so businesses and consumers can better leverage those channels to complete sales. For instance, Instagram, Facebook, and WhatsApp can now be used by businesses to complete sales, without customers needing to leave the platform. This makes it easier for your customers to see your products on certain platforms and make an instant purchase without leaving the platform.

Solution option: Digitrade eCommerce solution.

Accelerate your revenue growth with an omnichannel strategy. Consnet will give your business all the tools and solution you need to connect, engage and sell to your customers on multiple platforms and channels. To learn more about our omnichannel solutions, browse our website or better yet, contact us to book a demo.