When you go in-store to make a purchase, you begin your experience with a trolley. You pick the products you want/need, and then end your experience at a pay point. For a customer, this point just entails the ringing up of products, followed by the payment that completes the purchase. For businesses, however, this is the point where a lot of backend sales activities need to take place.
Many factors are involved at this point of payment. These include data collection, sales tracking, inventory updating, and the acceptance of payments. This is because when a sale is made, products go out of the business and money comes in. It is, thus, the business’s responsibility to constantly update this data.
Manually doing this is extremely time-consuming and can be challenging to keep up with while also handling live customers. Moreover, it is also unnecessary because we have technological advancements that allow us to automate and execute these functions efficiently. Brands specifically Point-of-Sale Solutions at their pay points.