Online sales are increasing daily around the world, in spite of the recent global pandemics and disruptions. This growth is not limited to business-to-consumer (B2C) sales, but also business-to-business (B2B) brands. With more businesses opting to restock and purchase products online, similarly more B2B retailers need to invest in eCommerce. Unlike Compared to B2C eCommerce transactions, B2B online sales are usually complex and follow longer buying processes. Additional challenges of B2B eCommerce include:
- Inability to view into the supply chain
- The need to comply with complex regulations
- Rigid eCommerce platforms and tools
These challenges can all lead to:
- poor customer experiences,
- an increase in churn rates,
- a decrease in revenue.
The answer to solving the above challenges is omnichannel eCommerce experiences. However, specifically experiences that match the right amount of self-service with the perfect amount of guidance.