Access to big data provides companies with information about customers that can be put to good use. Customer Data can be used to make personalized recommendations to customize promotions and special offers that will in turn increase revenue. Product feedback can be generated to improve marketing and conversion rates.
SAP Customer Data Cloud assists companies in turning anonymous visitors into loyal customers by maintaining proof of how, when, where and why customer data is collected. Growing audiences and building trust is based on transparency and personal data control. Permission-based, first-party customer data enables data privacy using the integrated solution.