Chatbots: Keeping brands online 24/7


Nowadays, you can pick up your phone and engage with a brand however, and wherever, you want to. This has become the new standard of living, and any brand that doesn’t conform automatically discourages consumers from using their services. That is because consumers of today have less patients than ever. Everyone wants to get what they want, when they want it and are less willing to compromise. However, with the technological advancements we are experiencing in the modern world, why should they?

Many businesses are making themselves more efficient and customer friendly. This means increasing efficiency, improving customer engagement, and becoming accessible to customers whenever it suits the customer. It would take an army of contact agents to achieve operating at optimum levels 24/7, without fail. Since armies are not accessible to most businesses, chatbots are the best alternative.

Essentially, a chatbot is…

A digital tool that can hold a human conversation on behalf of a brand/agent can transform your customer engagement forever. This is exactly what a chatbot does. Chatbots interacts with your customers when they initiate communication/actions with your brand online. You can configure bots to follow specific steps when communicating with customers and to offer them relevant options. Thus, giving your consumers a wholistic and enjoyable experience.

Did I mention that chatbots do all this without needing live assistance or prompting from agents? This means you can engage your customers 24/7, even if you have no available agents at that time.

With chatbot assistance on your online platforms, you can:

  • Reduce overhead costs
  • Speed up customer assistance
  • Engage with customers anytime
  • Increase business efficiency

There are chatbots for everything

Chatbots are universally effective for both B2C and B2B environments. For this reason, the use of this tool is spreading across business sectors and industries. This is making way for the creation of diverse types of chatbots with varying levels of intelligence. For instance, businesses can now choose between stateless and stateful chatbots. Stateless chatbots that approach all interactions as engagement with a new person. In contrast, stateful chatbots take a more authentic, human approach by reviewing past interactions and create new responses that fit the context.

The types of chatbots you can find and use to improve your business are:

  1. Menu-based: Automates responses with menus customers can make selections from.

      2.   Rule-based: Create responses based on predetermined rules.

      3.   Machine learning: Remember conversations and intelligently self-improve accordingly.

      4.  Voice chatbots: Voice-activated chatbots like Siri and Alexa.

      5.  Keyword recognition: Listens to user’s text and answers accordingly using

      6.  Keyword recognition.          

      7.  Hybrid: Provide both personalised and automated responses.

Use them here, there, and everywhere

Wondering where exactly you can use a chatbot for your business? It would probably be easier and faster to list all the places you can’t use chatbots. Almost every modern platform that’s online offers visitors automated assistance. These platforms include brand websites, social networks, and apps. What makes this solution even better is the fact that you can use it for internal staff systems and interaction as well.

In actual fact, you can use chatbots to help you with your:

  • Sales
  • Customer service
  • Marketing
  • Human resources
  • Business operations
  • Internal communications

The chatbot you need

With so many chatbots to choose from and so many factors to consider, it’s easy to get lost in the clutter. The best and simplest way to get the right chatbot and business solutions for your brand is to ask the experts – Consnet. We have solutions, tools, and platforms for all your business needs. For more information, contact us.