B2B buyers have evolved to be more like B2C shoppers. More businesses want B2B retailers to offer personalized experiences similar to B2C experiences. Essentially, B2B customers expect service and solution providers to help them make the best decisions for their business. To do this, B2B customers expect you to understand […]
Monthly archives: November 2022
5 posts
Whenever your brand promise connects with a consumer’s intention, a customer experience takes place. That’s because in the above scenario, the customer has both an intention and expectation. The intention is to do something (usually to buy products), while the expectation is that brands will deliver high value and a […]
B2B Challenges Online sales are increasing daily around the world, in spite of the recent global pandemics and disruptions. This growth is not limited to business-to-consumer (B2C) sales, but also business-to-business (B2B) brands. With more businesses opting to restock and purchase products online, similarly more B2B retailers need to invest […]
The trio every marketer dreams of When it comes to marketing solutions, there is a long grocery list of functionalities that marketers look for. Of course, as marketing departments usually have various objectives that can be achieved faster and easier with the right software features. The SAP Emarsys Customer Engagement […]
SAP Service Cloud is a customer service solution that creates meaningful connections throughout the customer journey.